Its like Dreamworks was saving up all of their advertising ideas for HTTYD 2
now THATS how you hype a friggin movie
this is their marketing magnum opus
I think what you’re seeing here is the result of switching over to Fox for their distributor. They’re the ones that do all the marketing. So kudos to them for doing this, but shame on them for the Valka spoiler in the trailer.
Eh, I still think the Valka move was smart. Shocking, but clever in a way. And clearly not a major spoiler.
From a business standpoint of piquing more people’s interest in seeing the movie, it may have been the right move (hence the reason why they did it). But it certainly eliminated the would be shock-factor during the viewing of the movie which would have been quite potent for many. And there are numerous people that have left comments on the trailer that were very much put-off by their decision to reveal this because it was very much a major spoiler to them.
As I said here, it’s smart from a fandom POV. You can read that, or I’ll just reiterate it here.
If I wasn’t in the fandom and saw the trailer? I wouldn’t really care either way. It’s just a part of the plot to entice me. Oh look, this character has his mother come back. I wonder how he’ll react… maybe I’ll go see it.
If I wasn’t a part of the fandom and did see the trailer? I also wouldn’t really care. I’d think, oh, I guess his formerly absent mother is going to be crucial to the plot…
But I am a part of the fandom. As are most people who were “upset”.
Imagine watching the movie in the theaters, having Valka basically pull a “Luke, I am your father” (haha, already foreshadowed by Dean long, long before) with no warning, and trying to digest it for the rest of the movie. The people who would be left reeling the most, are the people in the fandom. The ones who know the story—who have already settled on Val being dead. I’d be sitting there, half-paying attention, thinking 'what, but how?' Going over all the clues from shorts and the TV show…
It was smart to warn the ones who care the most. It’s taken some people months to work through this. I’m more and more grateful I’ve had time to digest this mother thing.
If they hadn’t revealed Valka’s position in the trailers, I guarantee you people would still be complaining. It’s what people do. They’d be saying the mother-thing was too sudden, not thought out, doesn’t fit in with about the movie and having the mother thing. Complaining that it makes no sense.
It doesn’t help that people were actually made upset by the mother thing because someone in the company sent a shady leak that the trailer had “major spoilers” and started a round of “don’t watch the trailers!” and basically put more power behind the “spoiler” than it deserved.
We are going to have hoards and hoards of “shockers”. Trust me, we dont’ need Val to be another one. People will get over it, and the movie certainly wasn’t be ruined. We’ll still be walking out of that theater under the ‘shock and awe’ effect.
As a member of the fandom, yes you’re right. I really didn’t care since I already knew. What I cared about was how the majority of the audience (who aren’t in the fandom) would be deprived of a better movie experience since it wasn’t left out of the trailer.
I think you’re too quick to write off/minimize how much someone would care about how elements in a film are revealed to them even if they are not a devout follower of the film/franchise. I don’t think director Dean DeBlois and the rest of DreamWorks’ management would have fought Fox’s decision so much if they didn’t feel the way I do. That’s why I respect DreamWorks’ original intent to deliver the best cinematic experience possible by withholding that spoiler from the trailers while at the same time (but to a lesser extent) respect Fox’s decision for doing what they believe would bring more people to the box office.